The words out. Bain & Co have reports that now over 30% of shoppers would opt to customise a product if they had the opportunity to do so.
Because of customisation players, retailers, manufacturers and service companies are needing to now re-look at their business with a magnifying glass. Gone are the days of putting out a product range 2 years in advance and hoping it hits your stock turn days, and refreshing stock with 12 - 16 week turnarounds.
Customers are the boss, and they have the biggest influence of trends, styles and patterns.