DundasFit

DundasFit

ONTHEGO® x DundasFit

 

About The Collaboration

 

ONTHEGO® x DundasFit is the collaboration of two Australian brands, both passionate about making the Male fashionably fit.

 

The aim of DundasFit is to allow guys to express their individuality and style within the realm of working out. These clothes take you from the street to the gym and back ­ wear the clothes and the fitness will follow.

DundasFit is on an Australian department store exclusive with David Jones from August.

The inaugural Spring Summer 2015 collection comprises of core essentials for a men’s activewear wardrobe. The key pieces in the range are staples that every guy needs in his wardrobe ­ a classic pair of shorts, running shorts, a tank top, a t­shirt, a singlet, a sweatshirt and a hat. Plus for the fitness savvy: compression pants. The colour palette emphasises masculine neutral colours of black, charcoal, heather grey and blue, and these are teamed with sleek, minimal branding.

Shop online, or shop in store. DavidJones.com.au 

The Story

 

Jason Dundas is an international TV host, who currently fronts two primetime US TV shows for MTV America, Beyond Dance and America’s Best Dance Crew. He has interviewed the worlds biggest stars for Entertainment Tonight including Madonna, Jennifer Aniston and Johnny Depp. In Australia Jason is best known as being one of the hosts of Australia’s most successful travel and lifestyle shows, Getaway. Jason’s passion for living an active and healthy lifestyle has led him to embark on studying with the Institute for Integrative Nutrition in New York City to become a Health Coach. After becoming Menswear Ambassador for the Australian retail giant David Jones, not to mention GQ Magazine Australia’s most stylish man, Jason’s world of healthy living began to blend into fashion culture.

Living in New York City and being a frequent visitor to his local gym in Soho, Jason became aware that men’s activewear was evolving. He noticed that guys were starting to wear their athletic clothes in a social setting around one of the world’s most fashionable cities. This inspired Jason to bring fashionable fitness clothing to the men of Australia.

 

With Jason’s background in graphic design, from his time spent studying at his home town University of Western Sydney, the concept of DUNDASFITTM was developed after many late nights in his New York loft.
Jason was introduced to Mick Spencer, Founder and CEO of ONTHEGO® Sports, by Paul Zahra, former CEO and Managing Director of David Jones, Limited. Together, ONTHEGO® Sports and Mick share Jason’s philosophy of healthy living through their support of their unique one4oneTM program, which enables access to sport for 12 months for a child in an underprivileged area of Australia.  

DundasFit