Are you due for a uniform refresh? Here are some key things to consider!
Whether you like it or not, people judge others on the way they look.
Nowadays, there is more competition in the market place than there ever has been. If you have a brand that you want people to recognise and respect, it is so important to make sure you create a positive first impression.
Staff uniforms play a big part when it comes to first impressions, as they are usually the first impression the consumer has of company. Unfortunately, this crucial element is often overlooked by employees, which is why we are here to tell you to take advantage and make your brand stand out.
Aside from making a positive first impression, uniforms allow your team to reflect the quality of the product, level of customer service, and overall experience that is expected when dealing with your company.
Updating your team’s uniform ensures you are still making a positive first impression, as well as coming across as modern and on-trend. This is also a way of setting your company aside from your competitors.
If you think its time to give your team a brand new, modern, and professional look, there are a few things you might want to consider when going through the process of designing your new uniform.
1. Be Immediately Identifiable
One of the main reasons companies introduce uniforms in the first place is for advertising purposes. You want the general public to look at one of your employees in their uniform and know exactly where they work. This allows the employees to act as direct ambassadors for your brand.
2. Ensure Your Team Is Happy
Obviously, if you have a very large team this can be a little difficult. However, it is important you speak with your team to make sure they are comfortable with the uniform. After all, they are going to be the ones wearing it every day. Make sure you also ask each individual team member for their preferred sizing.
3. Colours and Styles
If your aim is to update your company’s uniform to create a new, refreshed look, then you’re not going to want to choose colours and styles that were popular 10 years ago. Ensure you take on board styles that are modern. When it comes to choosing colours, it is important to choose something that will make you stand out, but also keep in mind choosing something that works well against all skin tones.
4. Plan Each Piece Around What You Already Have
Do your staff already need to wear a cap or hat to work? In Winter, are they going to be able to wear just a polo shirt without getting too cold? You don’t want your new uniform to clash with the pieces your staff may be still required to wear. Obviously this won’t be an issue if you are changing the entire uniform. However, if you are just changing the shirts, for example, make sure they also work well with everything else. There’s no point in designing a fancy new uniform if it is simply going to be covered by the old jackets for the next six months.
5. Consider the Detail!
It is important to consider every little detail when it comes to designing a uniform for your team. Does your company have dress standards? For example, must all shirts be tucked in? What types of shoes do your employees wear? Will they clash with the uniform? Make sure you take all the finer details into considering when designing your team’s uniform. After all, they are going be representing your company!
If your company’s uniform is carefully put together, it will act as a fantastic advertising tool, and help your company to be perceived as next-level! We challenge you to look at your uniform right now and consider whether it is doing everything it can to represent your business. If it’s not, then make sure you check out ONTHEGO’s KitBuider to get inspired!