David Jones picks up exclusive sportswear line
Online sportswear retailer, OnTheGo Sports, has partnered with television personality, Jason Dundas, to launch DundasFit, which will be available exclusively through David Jones.
Mick Spencer, founder of OnTheGo Sports, was introduced to Jason Dundas through his mentor Paul Zahra, former CEO and MD of David Jones, 12 months ago.
“The fact we are moving from a traditional online retailer into bricks and mortar is really exciting for OnTheGo,” said Spencer. “It really flies in the face of most retail trajectories, and demonstrates that even though we’re a relative young company, now with some Australia’s biggest retailers are starting to take notice, shows the hard work is paying off.
“We’re only five years old, and when we started it was just me, $150 in the bank a dream to give customers an ability to design their own sportswear, it’s very exciting time where we are today.”
David Jones GM of menswear, Deborah Foreman, said, “We are delighted to be stocking DundasFit in David Jones from the Spring Summer season. We believe our male customers will love this range of active wear that can be worn not only at the gym, but also as casual wear.”
To read official article click here: https://www.insideretail.com.au/blog/2015/08/03/david-jones-picks-up-exclusive-sportswear-line/