Refresh Your Company’s Look This New Year!
Company uniforms are extremely important when it comes to first impressions. They ensure your staff look professional at all times and allow them to be immediately identifiable, just to name a couple of the benefits.
Unfortunately, old, scrappy, uncomfortable uniforms are only going to bring down the image of your company. If your staff have had their uniform for over five years, it’s probably time to consider an update! While uniform re-brands can be expensive, it doesn’t have to be this way at ONTHEGO.
If you are unsure whether it’s time to refresh your company’s look for the new year, make sure you consider the following points.
Have you changed your branding, such as colours or logo?
If your company has recently gone through a re-brand, it’s time to update your uniforms asap! You don’t want everything reflecting your fresh new look and feel, while your staff are still stuck in the past.
Are you offering a new core product or service?
As the years go by, company’s grow, evolve and change. If you have introduced a brand-new core product or service, but your uniforms reflect the way your company used to be, it may confuse consumers. Make sure your staff uniforms reflect exactly who your company is right now.
Time to alter public perception?
If your company isn’t received very well by the public, why not do something about it? Is there any reason the public shouldn’t love you and your staff? Start changing their perception by updating your uniforms! Give your staff a brand new, professional look. This will boost their confidence, as well as allow them to act as direct brand ambassadors.
Has it been a while?
When was the last time you gave your staff new uniforms? If it’s been a few years, your team is probably looking a big out-dated. If you would consider your company to be innovative, let your uniforms reflect this mindset, too!
Are you heading in a different direction?
Did your company used to offer one particular product or service, but now you are steering away from what you used to do, and taking a different direction? This is the ideal opportunity to update your staff’s look, ensuring they move with the times just as you are.
Taking the plunge and re-branding your entire company is a huge job, however it is something that will continue to offer reward. If your company’s uniform is carefully put together, it will act as a fantastic advertising tool, and help your company to be perceived as next-level, not to mention the benefits it will personally have to your staff as well.
We challenge you to look at your uniform right now and consider whether it is doing everything it can to represent your business. Did you answer “yes” to any of the questions above? If you did, it’s time to take that plunge!
When you are ready to get the process started, give OTG a call on (02) 6251 3090 and speak with a dedicated Account Manager. If you would prefer to browse our uniform options online, simply click here.